Crossroads Systems, Inc. (OTC Pink: CRSS), is a holding company focused on investing in businesses that promote economic vitality and community development. Crossroads’ subsidiary, Capital Plus Financial (CPF), is a certified Community Development Financial Institution (CDFI) and certified B-Corp which supports Hispanic homeownership with a long term, fixed rate single family mortgage product. CPF was acquired on December 19, 2017 and CPF management currently owns 2,955,028 shares or 49.5% of the outstanding stock. Learn more about Capital Plus Financial at www.capitalplusfin.com.
Chief Executive Officer
Eric Donnelly has spent his 20-year career focused on supporting small businesses and developing low to moderate communities with an emphasis on Hispanic homeownership. He has served as Capital Plus Financials’ Chief Executive Officer since 2014 after having been hired by the company’s founder in 2012 to scale the 25-year social enterprise. Eric has grown the company into one of the largest Community Development Financial Institutions in the country and under his leadership has achieved its B Corp certification further reinforcing the company’s commitment to community impact as well as shareholder value growth. In 2005 after many years in commercial banking, Eric founded a national small balance commercial real estate finance company focused on delivering long term, fixed rate options to small business owners. He is an active Hispanic entrepreneur and leader whose passion it is to improve underserved and underbanked market segments. He is a graduate of Southern Methodist University with a Bachelor of Arts in Economics. He is a on the board of Financial Mentors of America, Inc. (FMA) an educational nonprofit which seeks to achieve social and economic transformation. He is a participant in the BBVA Momentum program for Social Entrepreneurs, a 2017 graduate of the Stanford Latino Entrepreneur Initiative and the 2018 Yale Global Executive Leadership Program.
Chief Financial Officer
Jennifer Ray Crane has served as our Chief Financial Officer since November 2008. Ms. Crane joined Crossroads in 2003 as Financial Controller and currently leads our financial team. Prior to joining Crossroads, Ms. Crane was the Financial Controller at American Plumbing and Mechanical (AMPAM) as well as at Capstar Broadcasting for the Pacific Star and Central Star regions. Ms. Crane held senior positions at Deloitte & Touche LLP and PriceWaterhouseCoopers LLP. Ms. Crane is a Certified Public Accountant licensed in the state of Texas. She is also a member of the Financial Executive Institute (FEI) association as well as the American Institute of Certified Public Accountants (AICPA) and holds a Bachelor of Business Administration from The University of Texas at Austin.
Executive Vice President
Mark Hood is Crossroads’ Executive Vice President and leads our business development, capital markets, and investor relations initiatives. He also leads Crossroads’ efforts in educating prospective licensing partners and investors on the unique value of Crossroads’ intellectual property. For more than 25 years, Mark has supported early stage companies, both in executive roles and as a private and institutional investor. Prior to joining Crossroads, Mark was CEO of Network Consulting Services, a master sales agency he launched to integrate services from multiple telecommunications companies. Mark was also the founder of MCH Advisors, a consultancy that helped early stage technology clients design and launch sales and marketing programs in high-growth markets. Mark serves as a director for ATRM Holding, Inc., a manufacturer of modular housing units and provider of building supplies. Mark earned a BA in Marketing from Sam Houston State University and an MS in Technology Commercialization from The University of Texas at Austin, McCombs School of Business.
8214 Westchester Drive
Dallas, TX 75225